News & Events

[ESG] Uncovering & Building Sustainability

BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.

Brand Health Tracking Key in Boosting Growth

Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements

Customer Experience a Key Catalyst for Consumer and Brand Growth

The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.

Women’s Empowerment Collectives Mapping Supports Empowerment

We are proud to have just completed a very fascinating and important piece of work mapping Women’s Groups and Women Empowerment Collectives in Uganda and Nigeria. This study provides a database of groups and collectives with a majority of women participants and insights into how the groups were formed, what they do, profiling of members as well as their pathways to empowerment.

Transforming behavioural measurements for evaluation through new methods

The Ipsos Africa Centre for Development Research and Evaluation, specialises in Monitoring, Evaluation Research and Learning for development organizations, and comprises 40 professional researchers and evaluators based all across Sub-Saharan Africa, with regional management based in Kenya and Uganda.

Focus on Gen Z Values to Make Your Brand Resonate with Consumers

In today’s competitive world where consumer consciousness is defining purchasing trends, brand perception is a key element for business success. What people think or feel about your company is what determines whether they will prefer your brand, products, or services to those of a competitor.

Inclusive research offers more business opportunities by amplifying marginalized voices

The climate crisis - the story of our time- and the COVID-19 pandemic are two global challenges that have indisputably shaped how consumers, investors, employees, and many other stakeholders view and interact with brands. Corporate governance issues such as workforce diversity and inclusion, executives’ pay among others have also not lost their place when it comes to consumer and investors consciousness.

Ensuring efficient data collection

Ipsos thrives on research, execution, and delivery, including research design consultancy, questionnaire programming, translation, sampling, field coordination, data-processing, coding, and visualisation, according to Nicholas Parsamakis who is the chief executive of Total Operations Africa, a division of Ipsos.

Positioning Premium Brands to Thrive Even in Times of Crisis

COVID-19 impacted individuals, businesses, and economies across the globe. The manufacturing industry is no exception. However, recent studies have shown the pandemic hasn’t broken the pre-existing trend of prosperity for premium brands in both developed and developing markets - it has even increased though there are some geographical differences.