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Brands cannot ignore AI as it continues to revolutionize market research
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software has developed in all technical gadgets, and we are beginning to see how it is revolutionizing market research, resulting in faster, cheaper, and better results.
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The Metaverse: What it is now, the future and how businesses can become part of it
World’s leading tech big wigs are already clear about the world and the metaverse. Satya Nadella, CEO of Microsoft, tweeted, “the metaverse is here, and it’s not only transforming how we see the world but how we participate in it- from the factory floor to the meeting room.” Mark Zuckerberg of Facebook even changed the name of his entire company to be about this thing called the metaverse.
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Mobile is Core in Everyday Life
Kenyans have some form of access to the internet. Google identifies 13 million ACTIVE internet users in Kenya, equivalent to 53% of the addressable population in research
i.e. age 18-69 years -
Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.