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Companies Need to Embed CSR Programmes in Sustainability Agenda for Impact
Businesses that embark on CSR programmes always seek to enhance reputation, build customer loyalty, attract talent, strengthen stakeholder relationships, mitigate risks, and contribute to sustainable development. It is the kind of CSR initiative that a brand embraces that defines its image, makes it stand out in the market, and ultimately contributes to business success.
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Why Businesses Need to Transform, Elevate Insight Functions
It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.
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Brands cannot ignore AI as it continues to revolutionize market research
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software has developed in all technical gadgets, and we are beginning to see how it is revolutionizing market research, resulting in faster, cheaper, and better results.
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The Metaverse: What it is now, the future and how businesses can become part of it
World’s leading tech big wigs are already clear about the world and the metaverse. Satya Nadella, CEO of Microsoft, tweeted, “the metaverse is here, and it’s not only transforming how we see the world but how we participate in it- from the factory floor to the meeting room.” Mark Zuckerberg of Facebook even changed the name of his entire company to be about this thing called the metaverse.
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Remarks by Chris Githaiga, During Release of The 2023 Top 100 Most Loved Brands By Women in Kenya Study
It is a great honor and privilege for me to have a chance to be here today for the release of the findings of our latest study on the Top 100 Most Loved Brands by Women in Kenya.
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What will it take to make consumers ready for shift to electric vehicles?
The transport sector accounts for around a quarter of energy-related CO2 emissions globally and is almost completely dependent on fossil fuels. Decarbonizing the sector has therefore been identified as one of the crucial pathways of reducing global warming within the range of 1.5 degree Celsius in line with the goals of the Paris Agreement.
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Inflation: Marketers need to redraw innovation plans to keep pace with consumer behavior
Supply disruptions caused by COVID-19 pandemic and the Russian invasion of Ukraine has led to the spiraling of commodities prices across the world. Latest statistics show that inflation in sub-Saharan Africa was set to reach 12.2 percent in 2022, after increasing steadily from the onset of the pandemic in 2020 onwards. The rate is estimated to decrease although it will remain high in the coming years. In North Africa, prices have also increased constantly from 2020 to peak in 2022.
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Improving Diversity and Inclusion in Workplaces
Nurturing a workplace culture that promotes diversity and inclusivity is a great way to boost employee morale and engagement and increase productivity. But whereas there is a near unanimity in the corporate circles that the two interconnected concepts are essential for businesses, many organizations find it difficult to strike the gender, ethnic, age, religious and racial balance amongst their workforces.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.