Search
-
Adapting to a disrupted Media Landscape
TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
-
Responding to COVID-19 in African Countries
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
-
Media consumption habits during the Covid-19 lockdown
Impact Assessment of Media Usage During Quarantine - April 2020
-
Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
-
Overview of coronavirus online discussions in Sub-Saharan Africa
As the coronavirus pandemic spreads within Sub Saharan Africa, people take to social media to mostly reshare mainstream news reports on global trends of the epidemic, posts by influential personalities who have been infected and are battling the outbreak, actions being taken by government to curb the spread, information on precautionary measures and impact on key sectors including the economy and education. There are also concerns over misinformation, with the case of “chloroquine” being a specific example – driven by reports from the US including conflicting statements by President Trump, of the drug being a possible cure for the coronavirus disease.
-
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.