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  • Society

    Addressing Food Insecurity in Sub-Saharan Africa: Challenges, Potential, and Lessons from Israel

    As the adverse effects of climate change continue to skyrocket all over the world, coupled with the global shocks that been observed over the past 3 years due to the COVID-19 epidemic such as trade restrictions, rising food prices, economic instability, exacerbated by the Russia- Ukraine war, Sub Saharan Africa (SSA) has been feeling the heat and has been at the receiving end to say the least, as most African countries are battling with the severest drought ever experienced in 40 years especially the horn of Africa.

    19 December 2023
  • Consumer & Shopper

    Businesses Should Embrace Data-driven Innovations to Appeal to the Market

    Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.

    1 November 2023
  • Consumer & Shopper

    Brands can reap big by effectively engaging online communities

    The digital revolution being witnessed across the world has opened unique business opportunities that brands must not fail to take advantage of. Technology and business models are developed every day to help solve challenges such as climate change, food security, pandemics, and economic recession.

    1 November 2023
  • Media & Brand Communication

    A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations

    Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.

    1 November 2023
  • Consumer & Shopper

    AI is Revolutionizing Consumer Insights and Business Must Prepare for the Future

    Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.

    1 November 2023
  • Society

    Companies Need to Embed CSR Programmes in Sustainability Agenda for Impact

    Businesses that embark on CSR programmes always seek to enhance reputation, build customer loyalty, attract talent, strengthen stakeholder relationships, mitigate risks, and contribute to sustainable development. It is the kind of CSR initiative that a brand embraces that defines its image, makes it stand out in the market, and ultimately contributes to business success.

    1 November 2023
  • Consumer & Shopper

    Why Businesses Need to Transform, Elevate Insight Functions

    It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.

    1 November 2023
  • Society

    Ipsos Update – July 2023

    Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

    7 July 2023
  • Society

    Ipsos Update – May 2023

    Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

    18 May 2023
  • Consumer & Shopper

    The Morphing Store: Bricks and Mortar Evolution in a Convergent Commerce World

    Q & A with Chris

    28 April 2023
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