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The Metaverse: What it is now, the future and how businesses can become part of it
World’s leading tech big wigs are already clear about the world and the metaverse. Satya Nadella, CEO of Microsoft, tweeted, “the metaverse is here, and it’s not only transforming how we see the world but how we participate in it- from the factory floor to the meeting room.” Mark Zuckerberg of Facebook even changed the name of his entire company to be about this thing called the metaverse.
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An overview of the total advertising industry in Kenya - Jan to May 2022
2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)
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COVID-19: New Study Shows Kenyans Changing Lifestyles and Habits
April 2022: Ipsos Kenya has released a new report detailing how the COVID-19 pandemic has led to changes in Kenyan’s lifestyles.
The study titled Pulse on Kenyans and COVID-19, shows Kenyans have become more aware of their budgeting and have been pushed to seek financial stability in case of future crises -
Adapting to a disrupted Media Landscape
TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …