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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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Internet Security and Trust
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
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What Worries the World in 2017?
Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points.
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Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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Globally Half Think Socialist Ideals are of Great Value
Half of the people around the world think that at present, socialist ideals are of great value for societal progress. Despite this, half of the people also agree that socialism is a system of political oppression, mass surveillance and state terror. Globally, eight in ten people think that the rich should be taxed more to support the poor. Around the world nine in ten people believe that education should be free of charge and that free healthcare is a human right. Nearly seven in ten people globally believe that every resident should have the right to unconditional basic income.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.