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Happiness is receding across the world
New global Ipsos study confirms a long-term decline in the percentage of adults who consider themselves happy.
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Social media: Should governments shut it down in times of crisis?
The Sri Lankan government shut down some social media access after a terrorist attack in April.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.