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Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
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Global Consumer Confidence Remains Steady at 50.3 in October
China records the highest index score since tracking began with a 79.1 score in the Investment Index.
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What Worries the World - September 2018
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.