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Affluent Report Luxury Segmentation

Back to school - in person vs. remote learning: Challenges facing parents, teachers and governments

Two in three support restricting number of in class days while experts question effectiveness.

Ipsos Update - April 2020

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

Does work make you happy? Not so much if you're in developed world

Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.

World Luxury Tracking 2019

Luxury as a sanctuary reconnecting with what is essential: quality, beauty, sustainability.

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

Ipsos Update - July 2019

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.

Ipsos Update – February 2019

February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.