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Ipsos Ramadan Treats
In the Ipsos Ramadan Treats report, the team uncovered how consumers are leveraging digital solutions to manage Ramadan expenses, social media's influence on meal preparation and breaking-fast trends and also which brands are capturing the hearts and screens of consumers during Ramadan.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss from Ipsos Loyalty UK explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.