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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.