76% of Malaysian parents feel confident about where they’re raising their kids, but still have concerns about the future.
Malaysia’s expanding global presence has created new opportunities and challenges for businesses operating in this market.
A survey by Ipsos to understand the happiness levels in the region shows that 90% of Malaysians indicated that they were happy.
The quarterly Economic Pulse survey by Ipsos shows that although Malaysians feel it will be a tough year ahead for them, they still have confidence in the Malaysian economy.
An Ipsos & SSI study indicates that Malaysians have spent more money in 2014 than the year before and that private-label brand spending is on the rise
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
While 90% of Urban Malaysians say they have no major health issues, almost half (48%) suffer from some minor health issues.
Over half of Malaysians have been impacted by GST when it comes to their shopping behaviour.