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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018 • Many countries also expect public unrest in the coming year • After a hot 2018, most expect global temperatures to continue to rise
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Ipsos appoints Suresh Ramalingam as CEO of South-East Asia
Former Nielsen senior executive joins Ipsos to accelerate growth
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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Women Empowerment and Pressing for Progress: Jane Lattimore
Closing remarks by Jane Lattimore, Director, Ipsos in Malaysia at the recent Ipsos Press Conference: Women Empowerment and Pressing for Progress. The press conference was held on 5th April 2018 in Kuala Lumpur, Malaysia.
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Connected Health: The Physcian's View
Ever wondered, what doctors really think about connected health?
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
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#ShopperHacks with Ron Fernandez
Introducing a new series #ShopperHacks, and Ron Fernandez, Regional Director for Shopper in Asia Pacific.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.