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Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
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The Reputation Council report 2019
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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The transforming foodscape of India
Changing fast or changing slow? Seven key implications for the food sector
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Malaysians Expectations of Budget 2018
Malaysians want the government to focus on three priorities: cost of living (55%), affordable housing (42%) and GST/ tax reduction (37%)
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The Impact of GST
Over half of Malaysians have been impacted by GST when it comes to their shopping behaviour.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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How Malaysians Shopped in 2014
An Ipsos & SSI study indicates that Malaysians have spent more money in 2014 than the year before and that private-label brand spending is on the rise