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[Webinar] KEYS - The Year in Review
As 2024 began, there was a sense of guarded optimism - 70% expected a better year than the last.
Yet, a sobering reality loomed: 81% anticipated rising global temperatures, seven in ten foresaw ongoing conflict in Ukraine, and the cost of living remained a pressing challenge.
Don’t miss out our final KEYS broadcast of the year as we will be taking time out to think about what we learned from the story of 2024 and going on the lookout for clues as to what 2025 has in store.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Pandemic concerns recede, while rising prices drive value-driven purchases across SE Asia
The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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[PRESS RELEASE] - Diet and Health under Covid-19
With people forced to change their lifestyle in most parts of the world as a result of the pandemic, a common result has been weight gain. Malaysians run counter to this, with more people losing weight than gaining it
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.