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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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[Webinar] KEYS - The Year in Review
As 2024 began, there was a sense of guarded optimism - 70% expected a better year than the last.
Yet, a sobering reality loomed: 81% anticipated rising global temperatures, seven in ten foresaw ongoing conflict in Ukraine, and the cost of living remained a pressing challenge.
Don’t miss out our final KEYS broadcast of the year as we will be taking time out to think about what we learned from the story of 2024 and going on the lookout for clues as to what 2025 has in store.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The Power of Barbiecore and Why It Matters
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.