Food, Beverage and Consumer Insights in China
This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.
Using data from consumers of 1st and 2nd tier cities in China, this report investigates how people feel about a whole range of topics on food and beverages in 2016.
Some facts from the report:
- 82% of consumers would consider food health when buying food.
- Over 90% of consumers would buy green/organic foods, of which 32% buy green/organic foods quite often.
- Of consumers that do not buy green/organic foods, 73% show concerns about counterfeit products, which is also the major cause of why they do not buy them.
- Dairy products (49%) are the most purchased imported food category, followed by children’s food (40%), nuts (36%), alcohol (27%), beverages (24%) and sweets and cakes (19%).
- Globalisation breaks the barriers between countries, and as a large amount of food enters the global market, traditional diet and taste are challenged. For instance, beef has gradually replaced the fish in Japan since 2005.
