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Getting it Right: the Brand Strategy podcast
A fortnightly podcast looking all things brand strategy.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Identifying Opportunities Within Asean’s Universal Healthcare Programmes
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
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Powering ASEAN’s Growth
A look at the trends that will impact the use of power in ASEAN to 2020 and beyond