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We found 6 results matching with your query. Refine by
  • New Services

    Connected Health Trends 2018

    Connected Health: moving in the right direction.

    31 October 2018
  • New Services

    Device Agnostic: What Marketer’s Need to Know

    Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

    25 October 2017
  • New Services

    Device Agnostic

    A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

    5 September 2016
  • New Services

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.

    27 August 2016
  • New Services

    Ethnography: An Unfiltered View of Reality

    Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

    14 August 2016
  • New Services

    Mobile

    Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

    7 August 2016

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