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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Quality of life in European cities
Better city, better life! New survey results for European Commission report on the quality of life in European cities.
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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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How old is too old to work? Depends where you live and how you view, experience ageism
The average age up until when a person is considered employable across 28 countries is 49.
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Men less likely than women to need intelligence and hard work to get ahead, public say
New research to support the launch of King’s College London’s World Questions event series, which begins with Hillary Rodham Clinton and Julia Gillard on 13 November, reveals public perceptions of what helps or hinders women’s equality around the world.
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World Luxury Tracking 2019
Luxury as a sanctuary reconnecting with what is essential: quality, beauty, sustainability.
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Awareness of United Nations’ Sustainable Development Goals is highest in emerging countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals.
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.