Search
-
Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
-
Nation Brands Index 2023: Japan takes the lead for the first time in NBI history
For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.
-
AI is making the world and most Asian markets nervous about job security – Ipsos Global Advisor survey
Most Asians in Thailand, Malaysia, Indonesia and India expect AI to lead to the loss of their current job
-
88% of Filipinos say they would like more control over decisions on their health
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
-
75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
-
91% of Filipinos agree that it is up to everyone to work out their own set of principles to guide their decisions
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
-
89% of Filipinos feel that it is inevitable that we lose privacy in the future because of technological developments
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
-
72% of Filipinos cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question