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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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[WEBINAR] Innovation Spaces
Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
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Getting it Right: the Brand Strategy podcast
A fortnightly podcast looking all things brand strategy.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Customer Perspective: an Ipsos podcast
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?