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The Post-Purpose Role for Brands – An Ipsos Point of View

Employee Experience

Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully, to deliver improved financial performance.

Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within 60 seconds. Now everyone can turn millions of consumer voices into actionable insights with just three simple clicks!

92% of Filipino consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.

Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.