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La región se prepara para la Copa Mundial 2022
3 de cada 4 entrevistados dicen estar informados acerca de la Copa Mundial de la FIFA 2022 que se celebra en Qatar.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Índice de Confianza del Consumidor – Octubre 2021
Mejora levemente la confianza del consumidor puertorriqueño. En esta lectura obtenemos un 45.4 en el IPSC, mejorando +0.2 respecto de la medición previa de julio.
Se confirma así en octubre de este año una mejora de +12.3 respecto a octubre del año pasado. Del mismo modo, registramos incrementos sostenidos en 3 de las 4 mediciones efectuadas desde octubre del 2020. En el contexto de la región, la mejora del índice ubica a Puerto Rico en tercera posición en el conjunto de Caribe y Centroamérica, por debajo de El Salvador y Guatemala.
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.