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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Multi-source healthcare data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
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A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.