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Missions for the Modern Marketer - A TikTok & Ipsos Report
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.