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  • Artificial Intelligence

    Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.

  • Centres of Expertise

    Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.

  • Execution Measurement

    Measuring the execution of brand strategy.

  • Channel Sizing

    Sizing channel opportunities.

  • Assortment / Line Optimisation

    Create a winning product line.

  • Price

    Create a winning pricing strategy.

  • Planogram

    Measure the impact of your planogram and/or POS strategies.

  • Pack

    Measure the success of new packs in a competitive context.

  • InnoTest

    Measure the success of new products in a competitive context.

  • Shopper

    Understand purchase decisions and manage your category successfully.

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