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  • About the Reputation Council

    Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.

  • ESG: The Corporate North Star

    The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

  • Introduction to the Sixteenth sitting

    Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.

  • The Business of Regulation

    ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

  • Crisis Management

    With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

  • Social Media Conundrum

    Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

  • Cultural Intelligence - How can brands and communication travel across cultures?

    How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

  • Inside Inflation: What Comms Next?

    According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

  • Sustainability and Advertising: Friends or foes?

    How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

  • KEYS - Lessons from inflationary times

    Join us for a new KEYS webinar on September 22

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