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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.