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A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer
Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Driving compliance at the frontline
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success. -
IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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One in three men believe feminism does more harm than good
On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Opinion Polls: A continual improvement process
Political opinion polls come under great scrutiny in the run-up to elections, as we try to make sense of often changing and sometimes fragmenting political landscapes. But by implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.