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Ipsos Ukraine Resilience Monitor measures toll of war on livelihood and access to basic services in major cities
Ukrainians put onus on national government and local authorities to lead reconstruction efforts
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Earth day 2021: globally people wonder what's the plan to tackle climate change
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
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The Forces of Customer Experience is the driving the financial performance of brands and organizations
The importance of customer experience (CX) as a driver of financial performance is widely acknowledged. Customers’ decisions about brands directly impact the bottom line. Customer retention, advocacy and share of spend are crucial customer outcomes that organisations need to drive to generate revenue growth.
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New Reality. WHAT’S NEXT? New Normal
Light and agile tools for sizing New Reality and understanding the New Normal.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.