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  • AI in advertising research

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  • Ipsos Update – September 2021

    This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.

  • Women in Advertising

    The power of positive representation for a better society and a more successful brand

  • Get Real, Get Creative!

    Real understanding to climb the Creative Effectiveness Ladder

  • Time to Decide

    Measuring response time for innovation and brand growth.

  • We d̶o̶n̶'̶t need to talk about ads

    Why only some advertising gets talked about on social media and becomes famous

  • Labs

    Build the campaign strategy.

  • Creative Development

    Explore the communication strategy, uncover the best idea and creative route.

  • Creative In-Market

    Monitor, evaluate and optimise your campaign performance on air or post airing.

  • Creative Assessment

    Assess and maximise creative potential to achieve short and long-term effects for your brand.

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