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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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From highs to lows: interest in the Tokyo Olympics varies around the globe
Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic
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Post-COVID vaccination behaviours and return to activities
Confidence about returning to activities varies across nine countries surveyed says a new Ipsos study conducted in partnership with the World Economic Forum
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Which Olympic Event will be the Next Ratings Medal-Winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations.