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  • Society

    브랜드 성장을 촉진하는 소셜 인텔리전스와 조사 데이터의 힘. The power of social intelligence and survey data to drive brand growth

    We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

    14 September 2020
  • Consumer & Shopper

    청정, 친환경 및 저렴한 가격: 지속 가능성, 위생 및 포장 가치 사이의 균형 찾기 Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

    In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

    18 August 2020
  • Society

    현실 도피: 전세계적으로 국민 약 4명 중 1명이 전자제품, 책, 영화와 같은 오락물에 더 많은 돈을 투자한 것으로 나타났습니다. Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19

    A quarter of people globally say they're spending more on electronics, books and movies.

    20 July 2020
  • Society

    코로나19 가운데 왜 식품 가격이 상승하고 있을까? Soaring food prices: People say they're paying more amid COVID - here's why

    Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.

    15 July 2020
  • Society

    [입소스 마케팅] 코로나19와 상승하는 생계비 지출, 글로벌 위기와 문화의 역할, 여행업계의 미래

    안녕하세요,
    입소스에서 제공하는 최신 코로나19 Marketing Research 소식지 제9호입니다.
    주요 내용을 확인하시고 궁금한 사항은 입소스 담당연구원 혹은 [email protected]으로 문의하시기 바랍니다.

    감사합니다.

    ​

    8 July 2020
  • Customer Experience

    글로벌 소비자 신뢰도 하락이 둔화하여졌습니다. Drop in global consumer confidence slows

    Consumer expectations are picking up.

    15 June 2020
  • Society

    [입소스 마케팅] 코로나19로 인한 실업, 휴직에 대한 국민 여론

    This seventh edition of our Signals digest brings together Ipsos' latest research on coronavirus from our teams around the world.

    4 June 2020
  • Society

    [입소스 마케팅] Ipsos Update_2020년 4월 호

    입소스에서 제공하는 최신 Marketing Research 소식지 4월 호입니다. 주요 내용을 확인하시고 궁금한 사항은 입소스 담당연구원 혹은 [email protected]으로 문의하시기 바랍니다. 감사합니다.

    9 April 2020
  • Consumer & Shopper

    [보도 기사] 반려동물 건강 관심1순위는 '체중 관리'

    반려동물 보호자들은 반려동물들의 ‘체중관리’에 가장 관심이 많은 것으로 나타났습니다.

    19 February 2020
  • The power of you: why distinctive brand assets are a driving force of creative effectiveness

    In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

    13 February 2020
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