Cautare
-
Sondajul european privind condițiile de muncă 2020
Fundaţia Europeană pentru Îmbunătăţirea Condiţiilor de Muncă şi Viaţă (Eurofound) derulează cea de-a șaptea ediție a sondajului european privind condițiile de muncă (EWCS) în perioada februarie-mai 2020.
-
Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
-
Ce aşteaptă românii de la anul 2020
Un studiu global realizat la finele lui 2019 de compania de cercetare de piață Ipsos și-a propus să investigheze opiniile cetățenilor din 33 de state faţă de o gamă largă de subiecte, de la climă la bani, de la terorism la relațiile dintre bărbați și femei și de la singurătate la social media.
-
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
-
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
-
What Worries the World - January 2020
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
-
8 din 10 români au o atitudine pozitivă cu privire la mașinile electrice
Prețul este însă principala barieră când vine vorba de achiziție.
-
Only one third of workers expect their job to be automated
Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.
-
Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.