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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value
Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
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Exporting healthcare: a new phase for the ‘lucky country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
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Best practice campaign evaluation for the public sector
Dave Elliott, Public Sector Communications Unit lead in Australia and head of Ipsos Public Affairs NSW, discusses the PSCU and all things campaign evaluation.