Search
-
The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
-
“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
-
How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value
Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
-
Best practice campaign evaluation for the public sector
Dave Elliott, Public Sector Communications Unit lead in Australia and head of Ipsos Public Affairs NSW, discusses the PSCU and all things campaign evaluation.
-
The Most Influential Brands in Australia 2017
Ipsos has released 2017’s Most Influential Brands study. Polling 2000 Australians, it looks at key drivers that define ‘influence’ and five complementary factors that impact it.
-
Google tops Ipsos Australia ‘Most influential brands’ 2016 study for third consecutive year
Digital/IT, media and retail brands dominate the list; three Australian-owned brands in the Top 10
-
Google tops Ipsos Australia ‘Most Influential Brands’ 2015 study for second consecutive year
Google is Australia’s most influential brand among consumers for the second consecutive year, according to the Ipsos Most Influential Brands 2015* study.