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Ipsos Digital now LIVE in Australia
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
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Reduce Risk and Increase Your Wins
InnoTest is Ipsos’ behavioural science based innovation testing solution, now available in DIY.
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Ipsos retains emma Australian print audience measurement survey
Ipsos has been appointed by The Readership Works (TRW) to continue its print readership currency survey for at least another five years.
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Ipsos Launches Product Intelligence: Socialized Product Evaluations via User Ratings and Reviews
Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched a new Product Intelligence solution that enables marketers to evaluate products faster and more efficiently than traditional product testing.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.