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BBC Compass, a cross platform media measurement first developed by Ipsos, hailed a success
Ipsos and the BBC have demonstrated the success of cross platform media measurement and pioneered the concept of passive measurement of broadcast media with the launch of the BBC Compass measurement tool.
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Ipsos grows in Australia and New Zealand with two acquisitions, expands its offering in customer experience, mystery shopping, health and public affairs
Ipsos Australia and New Zealand CEO, Simon Wake, today announced two acquisitions for the leading research company, with the purchase of four divisions of GfK Research and Market Pulse International’s mystery shopping staff, clients and shopper panelists.
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Australians sceptical about Autonomous Vehicles
Throughout the developed world, there is widespread interest in autonomous vehicles (AVs), however Australians are more reluctant, according to a new global study from Ipsos.