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What Worries the World – May 2022
Inflation remains the top global worry after rising for tenth month in a row.
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What Worries the World - April 2022
Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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‘Broken system’ sentiment, populist and nativist views still prevail in Australia, in line with global views
• A little over six (63%) in ten Australians surveyed believe the economy is ‘rigged’ to favour the rich and powerful
• A similar proportion believe traditional political parties and politicians don’t care about people like them (62%)
• Two thirds (66%) agree Australia needs a strong leader to take the country back from the rich and powerful -
Tension between rich and poor is seen as a key source of division around the world
Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.
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Australian and global majority of people seek trustworthy news but may be vulnerable to disinformation – Ipsos Trust Project survey
Limited appetite to pay for news and more confidence in people’s own acumen about the reliability of sources than in others
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One of the biggest questions of 2020: Will Trump be re-elected? Here’s what the world thinks
Most people globally say it’s unlikely Trump will win re-election – differing from U.S. polls.
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Populist and Nativist Views Still Prevail in Australia
At a global level, perceptions that the system is broken remain as prevalent today as they were weeks after the election of Donald Trump and months after a majority of British voters opted to leave the European Union – and the same is true in Australia.
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Across the globe attitudes towards refugees are mixed
A majority support the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing: Ipsos study