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Assortment / Line Optimisation
Create a winning product line.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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Reduce Risk and Increase Your Wins
InnoTest is Ipsos’ behavioural science based innovation testing solution, now available in DIY.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.