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Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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Australians trust the media less: Ipsos “Trust in the Media” study
Australians’ trust in traditional and digital media has declined over the past five years, due largely to the prevalence of fake news and doubts about media outlets’ intentions, according to the global “Trust in the Media“ study by Ipsos. We are, however, still one of the more trusting nations of our media channels.
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Across the globe attitudes towards refugees are mixed
A majority support the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing: Ipsos study
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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High levels of concern about ageing paints a negative picture for later life – Ipsos study
Ipsos’ exclusive study, conducted in partnership with the Centre for Ageing Better, a UK-based charity funded by an endowment from The National Lottery Community Fund, shows the negativity felt by the online public across 30 countries about ageing, and how they are preparing for later life.
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2018 in review
Here’s our take on some of the key themes that emerged in 2018 and a glimpse into what 2019 may hold.