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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Issues Monitor June 2014: New South Wales
In the second quarter of 2014 we saw the NSW community return to a more familiar headspace with some reshuffling of the issues of concern that saw healthcare return to the top spot (44%) in terms of the being the most important issue facing NSW. This was then followed be a cluster of three issues, namely cost of living (30%), housing (30%) and crime (29%), with unemployment rounding out the top five (25%), marginally ahead of transport (24%) and education (24%).
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Issues Monitor March 2014: New South Wales
In the last quarter of 2013 and the first quarter of 2014 we saw community focus on crime and drug abuse rise sharply, with both reaching three year highs in late 2013 and continuing to rise in the first quarter of 2014.
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emma™ Independently Audited
The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, has been successfully independently audited by media research specialist auditor Dr Rob Hall from Environmetrics.
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Socialogue – Share and share alike? Not exactly.
Share and share alike? Not exactly.
74% of those in Australia share online, with some more discriminating than others -
Missions for the Modern Marketer - A TikTok & Ipsos Report - TEST
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.