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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Last Impressions also count
We often hear that first impressions count. In a first interaction, studies in social psychology suggest, on average, we judge people in as little as seven seconds. Seven short seconds in which we choose if we want to continue a relationship with another person.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Australians lose faith in corporate ethics in wake of banking scandals
Continuing scandals and revelations from the Hayne Royal Commission are further eroding Australians’ trust in the ethical behaviour of companies, according to the findings of Governance Institute of Australia’s annual Ethics Index.
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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Ipsos Public Affairs on the importance of understanding society
Daniel Evans, Deputy Managing Director of Ipsos Public Affairs talks about the importance of understanding Australia and Australians.