Search
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
-
Across the globe attitudes towards refugees are mixed
A majority support the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing: Ipsos study
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
-
High levels of concern about ageing paints a negative picture for later life – Ipsos study
Ipsos’ exclusive study, conducted in partnership with the Centre for Ageing Better, a UK-based charity funded by an endowment from The National Lottery Community Fund, shows the negativity felt by the online public across 30 countries about ageing, and how they are preparing for later life.
-
2018 in review
Here’s our take on some of the key themes that emerged in 2018 and a glimpse into what 2019 may hold.
-
Crime, sex, immigration and climate change – how Australians get it wrong
Ipsos’ latest ‘Perils of Perception’ study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
-
Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
-
Fake news – Ipsos Perils of Perception report
Around the world, we think fake news, filter bubbles and post-truth are things that affect other people much more than ourselves, a major new Ipsos study of more than 19,000 people in 27 countries including Australia, and part of our long-running series on misperceptions of key social realities, The Perils of Perception, has revealed.