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Global Vaccines Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
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Australia among the world leaders when it comes to social cohesion but globally it is under assault – Ipsos study
Almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion. In Australia the story is very different, one and a half times as many citizens are “solid” than “weak” in their sense of social cohesion.
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Outside the U.S. Biden is the clear favourite - Ipsos survey
In Australia and most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news .
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Australian and global majority of people seek trustworthy news but may be vulnerable to disinformation – Ipsos Trust Project survey
Limited appetite to pay for news and more confidence in people’s own acumen about the reliability of sources than in others
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Beyond The Cookie: Mapping the Future of Marketing Measurement
The IAB Australia Ad Effectiveness Council have published this paper to help the industry understand what impact the deprecation of cookies will have on different ad and marketing effectiveness research and measurement techniques.
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Signals #8: Understanding the coronavirus crisis
This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.