Search
-
The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.
-
Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand. In this paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
-
The Measure of a Modern Marketer
Overwhelmed? You’re not alone. 72% of Australians say the world is changing too fast and it seems that increasingly, uncertainty and disruption are the new normal.
-
How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value
Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
-
Most Australians concerned about Trump presidency – Ipsos Poll
The majority of Australian's are opposed to Trump's election as the US president, and believe it will have a variety of negative effects.
-
The Issues Monitor September 2015: Victoria
Victorians continue to be more concerned about ‘Crime’ than the balance of Australians and are currently more worried about ‘Drug abuse’ than ever before. These connected concerns have an impact on how we see ourselves, how we engage with our community and how we sell the state to the world.
-
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
-
Issues Monitor December 2014: National
The turn of a year represents a sensible opportunity to pause and reflect on the previous twelve months. To analyse the knowns, theorise what it all means and place bets about what the next year will bring. When reflecting on the top issues facing Australia, 2014 ended as it started. ‘The Economy’ was – and is – the top issue facing the nation. ‘Healthcare’ was – and is – in second place. Bookends. However, there is more to the story.
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
-
emma™ Independently Audited
The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, has been successfully independently audited by media research specialist auditor Dr Rob Hall from Environmetrics.