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Mind and Mood Australia: Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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Social Media Marketing - Turning Social Media Data Into Social Intelligence
Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.
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Ipsos unveils ten global megatrends in society as it celebrates 40th anniversary
Leading global research company Ipsos unveiled ten “mega trends” that will shape the world’s future, while a panel of experts explored future societal trends in Australia at a special event in Sydney last night to celebrate Ipsos’s 40th anniversary.
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Google tops Ipsos Australia ‘Most Influential Brands’ 2015 study for second consecutive year
Google is Australia’s most influential brand among consumers for the second consecutive year, according to the Ipsos Most Influential Brands 2015* study.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Socialogue – Share and share alike? Not exactly.
Share and share alike? Not exactly.
74% of those in Australia share online, with some more discriminating than others