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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos iris, Australia’s new digital audience measurement currency, launches today
January 2023 data shows Australians spent on average 107 hours online
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Ipsos releases Global Trends 2023: A new world disorder
In 2023 , we’re entering a new world disorder filled with crises on multiple fronts. Seven in 10 Australians agree that their government and public services will do too little to help people in the years ahead in the largest Ipsos Global Trends survey ever
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Ipsos iris set to launch in March
Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
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Ipsos Digital now LIVE in Australia
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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IAB Australia appoints Ipsos as preferred supplier for digital audience data
Six-month tender process to identify measurement to meet industry’s evolving needs
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OMA appoints lpsos to rebuild MOVE for the digital age
The Outdoor Media Association (OMA) has today announced the appointment of global media measurement experts, lpsos, to update its audience measurement system MOVE